Where can I have my ads show? Comparing Google Search advertising to Google Display Advertising

In order to understand Google search advertising or Google AdWords versus Google display advertising it is important to know the difference between both types Read the rest of this entry »

In the internet’s short history, design of web pages has made significant progress. While websites still make use of the HTTP (Hypertext Transport Protocol), little else remains the same.

In its infancy, web pages were plain text written in HTML (Hypertext Markup Language) and nothing else. Designers only had access to the most basic layout options, usually just line breaks for new paragraphs and font modifications. Initially, it was impossible to even integrate images into a site.

As the internet matured, so did the art of web design. Designers were given powerful layout tools like the table which allowed a webmaster to create an arbitrary grid of “cells” to separate and locate information in any part of the page. It was around this time that the concept of frames also became popular, allowing the designer to section off parts of a page for use as a main menu.

Frames and tables quickly fell out of favor with the advent of CSS, or cascading style sheets. With this method, a designer assumed complete per-pixel control of the display of his content by writing various “styles” into a “style sheet.” The designer can then apply whichever style he chooses to any element of the site, which enabled significantly more dynamic content and presentation. Entire websites could be redesigned with only basic modifications to the style sheet.

As CSS matured, the tools of the trade did so as well. Designers largely created by writing text into an editor, and due to differences between web browsers would not know how their site would look until loaded into each one. The advent of Microsoft Frontpage and Macromedia’s Dreamweaver allowed aspiring designers to edit their pages in a WYSIWYG (What You See is What You Get) format that greatly simplified the process for those unfamiliar with writing HTML or CSS.

Modern day websites make use of a variety of technologies to achieve their desired design, including scripting languages like Python and Ruby, but many classic elements of design remain in play to this day.

Advertising design

Advertising design includes the creation, layout and design of printed publications, such as: magazines, newspapers, books, flyer design, brochures, … and support for other visual media such as television or the Internet.

Over time various methods have emerged and communication forms, from graffiti, (the famous painted on the wall were done by the Romans to convey some news), posters, press releases the first (day) and then magazines. After that was extended to television, radio, internet, mobile, …

At this stage development of the media is when it is attached in turn to market development, market products, businesses, strengths will be heavily defended in the media.

Throughout history, advertising design has evolved. At first all the art was produced manually. Today, advanced technologies are used in design and production.

Before carrying out an advertising design, a designer and the rest of the team should consider four important points:
- Product design,
- Whom it may concern,
- The means by which they will carry advertising and
- Competition.

Advertising design includes the creation, layout and design of printed publications, such as: magazines, newspapers, books, flyer design, brochures, … and support for other visual media such as television or the Internet.

Banners are increasingly becoming one of the most popular means of internet advertising. Their design often determines the number of clicks the linked website will get. Also, there are many quality websites for designing your own free banners, which makes them the perfect advertisement tool.

Over time various methods have emerged and communication forms, from graffiti, (the famous painted on the wall were done by the Romans to convey some news), posters, press releases the first (day) and then magazines. After that was extended to television, radio, internet, mobile, …

At this stage development of the media is when it is attached in turn to market development, market products, businesses, strengths will be heavily defended in the media.

Throughout history, advertising design has evolved. At first all the art was produced manually. Today, advanced technologies are used in design and production.

Before carrying out an advertising design, a designer and the rest of the team should consider four important points:
- Product design,
- Whom it may concern,
- The means by which they will carry advertising and
- Competition.

We can define graphic design as the process of scheduling, planning, coordinating, selecting and organizing a series of elements to produce visual objects intended to communicate specific messages to specific groups.
The main function of graphic design will then transmit certain information through graphic compositions, which are made in reaching target audiences through different media such as brochures, posters, leaflets, etc.

Graphic design seeks to convey the essential ideas of the message clearly and directly, using this different graphic elements that will shape the message and make it easily understood by the recipients thereof.

Graphic design does not mean creating a drawing, an image, an illustration, a photograph. It’s more than the sum of all these elements, although to get to visually communicate a message effectively the designer must know in depth the different graphics resources available and have the imagination, experience, good taste and sense necessary to combine common properly.

The end result is called a graphic design graphics, and is a unit in itself, but is composed of several different elements. We can draw an analogy between a graphic and a dinner plate. Both are composed of different individual elements which together properly and wisely, make up a unique and defined final work that goes beyond the sum of its constituent parts.

Every work of visual communication stems from the need to convey a specific message. A graphic designer is a creator of forms, but a communications operator, a professional using a specific method (design) builds messages (communication) with visual aids (graphics). It is not the originator of the message, but the actor.

The main component of a graphic composition is therefore to interpret the message, the information you want to send to the recipient through the graphics. This information must be represented by different graphic elements which can be many and varied, but the most common are:

• Simple graphic elements: points and lines of all types (free, straight, broken curves, etc.)
• Geometric elements, with or without boundary, polygons, circles, ellipses, ovals, etc.
• Types: letters of different shapes and structure, used to present text messages.
• Graphics various logos, icons, etc.
• Illustrations
• Photo
• Any other appropriate visual elements to communicate a message.

These basic elements are combined with each other in a graphic, and this combination resulted in a final result with a number of very important concepts of graphic design, among them:

• The clusters: sets of elements related by proximity, similarity, continuity, or symmetry.
• The form: form of each graphic element isolated and clusters of items.
• The contours, parts limits the elements that distinguish them from others and the bottom border can be defined by, changes in color or saturation changes.
• The location: place of each graphic element or group of them in the graphics space.
• The size, relative size of each graphic element on those around him. Scales.
• The color: color of each individual item, the colors of each group of elements, the total set of colors used in graphics, provision of the elements with color and color harmony.
• The Contrast: intensity of display of each element with respect to those around him and the full graphic.
• The balance: each carries a graphic reference system that achieves an equilibrium level higher or lower.
• The symmetry : regular and balanced spatial arrangement of the elements that make up the graphic.

The various components of a graphic are perceived by the recipient under the influence of these concepts to each individual, group and total. But the union of all the artwork, is a full and individual communicative entity, full of complex human elements associated with language, experience, age, learning, education and memory.

Very important is to ask yourself in advance whether you design your website yourself leaves or leaves a web designer. Hiring a web designer consumes a lot of money.

Before you actually start a web design program to build your site, it would be good if you think about the design. The building is in the construction and software design is its great idea. Idea in your head may be sufficient, but it is advisable to sketch it on the paper. It could happen that a problem occurs in the middle of working out your design in the web design program and you must start over again. Of course you do not want this to happen. With a leaf next to your computer it is easier to implement design and to build a construction software.

To define your target market could also be very important. By thinking about audience you can adjust the colors, the easy navigation between certain pages, etc. For example if you have a website for young children and the design of your website is so complicated that children will not know what what to do, they will quickly quit. Although it may seem unimportant you must count on this when designing a website!

The design (and content) is completed and you can finnaly put your website online. If you have half blank page that does not work, colors not adjusted, people will not return to it. Take your time and work it until it is (almost) perfect. Maybe a lot of work and time, but if you hear someone say “That’s a great website!” then you will feel good about yourself. Read the rest of this entry »