Graphic Design

We can define graphic design as the process of scheduling, planning, coordinating, selecting and organizing a series of elements to produce visual objects intended to communicate specific messages to specific groups.
The main function of graphic design will then transmit certain information through graphic compositions, which are made in reaching target audiences through different media such as brochures, posters, leaflets, etc.

Graphic design seeks to convey the essential ideas of the message clearly and directly, using this different graphic elements that will shape the message and make it easily understood by the recipients thereof.

Graphic design does not mean creating a drawing, an image, an illustration, a photograph. It’s more than the sum of all these elements, although to get to visually communicate a message effectively the designer must know in depth the different graphics resources available and have the imagination, experience, good taste and sense necessary to combine common properly.

The end result is called a graphic design graphics, and is a unit in itself, but is composed of several different elements. We can draw an analogy between a graphic and a dinner plate. Both are composed of different individual elements which together properly and wisely, make up a unique and defined final work that goes beyond the sum of its constituent parts.

Every work of visual communication stems from the need to convey a specific message. A graphic designer is a creator of forms, but a communications operator, a professional using a specific method (design) builds messages (communication) with visual aids (graphics). It is not the originator of the message, but the actor.

The main component of a graphic composition is therefore to interpret the message, the information you want to send to the recipient through the graphics. This information must be represented by different graphic elements which can be many and varied, but the most common are:

• Simple graphic elements: points and lines of all types (free, straight, broken curves, etc.)
• Geometric elements, with or without boundary, polygons, circles, ellipses, ovals, etc.
• Types: letters of different shapes and structure, used to present text messages.
• Graphics various logos, icons, etc.
• Illustrations
• Photo
• Any other appropriate visual elements to communicate a message.

These basic elements are combined with each other in a graphic, and this combination resulted in a final result with a number of very important concepts of graphic design, among them:

• The clusters: sets of elements related by proximity, similarity, continuity, or symmetry.
• The form: form of each graphic element isolated and clusters of items.
• The contours, parts limits the elements that distinguish them from others and the bottom border can be defined by, changes in color or saturation changes.
• The location: place of each graphic element or group of them in the graphics space.
• The size, relative size of each graphic element on those around him. Scales.
• The color: color of each individual item, the colors of each group of elements, the total set of colors used in graphics, provision of the elements with color and color harmony.
• The Contrast: intensity of display of each element with respect to those around him and the full graphic.
• The balance: each carries a graphic reference system that achieves an equilibrium level higher or lower.
• The symmetry : regular and balanced spatial arrangement of the elements that make up the graphic.

The various components of a graphic are perceived by the recipient under the influence of these concepts to each individual, group and total. But the union of all the artwork, is a full and individual communicative entity, full of complex human elements associated with language, experience, age, learning, education and memory.